CRM Analyste Assistant

  • Alger
  • CDI
  • 1 mois passé(es)

Information sur le poste

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    Categorie Commercial - Vente
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    Fonctions Analyste financier
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    Posted On Fév 16 ,2020
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    Nbre de postes ouverts 1 offres
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    Niveau du poste : Junior - Débutant
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    Éxperience : 2 à 3 ans

Descriptif du poste

Main duties and responsibilities :

Data Management 

  •   Manage the quality and consistency of data capture across all customer touch points including Boutiques, Website, Call Center and Social Media. 
  •   Undertake regular data quality review and lead data cleansing. 
  •   Define and follow together with the legal department the legal status & changes regarding Customer Privacy. 
  •   Ensure that CM consent procedures are established, communicated, understood & followed. 

Customer Insights 

  •   Monthly reporting of business KPI & CRM Dashboard (acquisition, attrition, turnover, sales by product & channel, average consumption by Customer category, Active Base…). 
  •   Monitor and analyse the Customer Life Cycle CRM Strategy. 
  •   Geomarketing & Geoanalysis (areas of influence of BTQs, penetration by area, geographical distribution of Customers…). 
  •   B2B Analysis, including main KPIs, actual vs expected consumption by contract, Active Base & Fleet of Machines, turnover, geoanalysis, etc.

Campaign Management 

  •   Implement, follow and report the CRM campaign plan agreed with CRM HQ (Early Engagement Program, Downgraders…). 
  •   Analysis of the results of all campaigns (communication results, acceptance rate, impact on consumption, ROI…). 
  •   Set up of campaigns on the corporate ERP (targets, control groups, scripts, activities & campaigns). 
  •   Coordinate with the Marketing Department the communication to CM & report to CRM & Marketing HQ. 

Activation & Loyalty 

  •   Implement, follow and report the CRM interaction plan / targeted relational programs agreed with CRM HQ (emailing, sms, post…). 
  •   Set up of marketing actions on the corporate ERP (targets, control groups, scripts, activities & promotions). 
  •   Identify and define the local approach to caring activities aimed at delight / surprise CM. 

Le Club 

  •   Provide support and insights to the Marketing Department in the communication of Club Services, products launch… to specific targets. 
  •   Analyse the market service offer & propose new initiatives. 
  •   Identify gaps & opportunities and share them with HQ. 

Requirements and qualifications:

  • Graduate in finance/statistics OR Commercial
  • At least 2 years of experience 
  • Fluent in Frech and good communication skills in English
  • Understanding of Marketing field
  • Good knowledge of Pack office, Google Analytics, BI, SQL
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